Snow Removal App
ABOUT THE PROJECT
"Uber of Snow Removal" Concept > Market Research & Analysis > Entity Formation > Corporate Identity > Product Launch > Minimally Viable Product Deployment
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Service
Brand Development
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Industry
SAAS (Software As A Service)
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Published
November 1st, 2023
Snow Removal OnDemand
SNO, our latest venture into the gig economy and SAAS (Software as a Service) model, presented here as a case study in market research & analysis, brand development, strategic product launch, and MVP (Minimally Viable Product) production.
Targeting the 70% of North Americans who deal with seasonal snowfall, SNO introduces a convenient, app-based snow removal service. By tapping into the gig economy which is projected to engage 43% of the workforce by 2023, SNO not only meets a clear market need but also provides flexible employment opportunities in an increasingly saturated sector with competitive wages that allow 3x-5x the average earning potential of similar opportunities
USER TARGETING & TESTING
One of the greatest challenges in developing the SNO: Snow Removal OnDemand App was identifying suitable test markets and maintaining the right balance between Snow Removal Providers (Shovelers) and Residential Customers to ensure high fulfillment rates for removal requests while keeping a steady order flow for Shovelers.
The use of automated, geographically targeted, weather-triggered ad campaigns allowed us to gauge customer interest and prioritize our marketing spend responsive to real-time user engagement. This strategy enabled us to adjust our resource allocation dynamically, ensuring that we could efficiently match the supply of Shovelers with the demand from customers while maximizing our adspend, which was crucial for our operational success and scalability.
Perfect for Airbnb/VRBO OwnersFirst-Time/New HomeownersHOA Members"Snow Bird" RetireesD.I.N.K.s (Double Income, No Kids Couples)Young ProfessionalsElderly HomeownersProperty ManagersReal Estate AgentsLandlordsRemote Workers
To effectively cater to our two distinct audiences, we meticulously identified 14 Customer Profiles & 3 Provider Tiers. This granular segmentation allowed us to craft sales funnels for each potential use case, using specialized messaging in niche campaigns leading to custom app store landing pages.
Each custom product page highlights features and benefits relevant to each user's circumstances, enhancing user engagement and optimizing our conversion rates. This strategic approach not only improved our targeting precision but also significantly boosted the effectiveness of our outreach efforts.
SNO | Social Media Campaigns
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